According to the Scotch Whisky Association, South Africa is the fifth largest Scotch market by volume in the world. Last year’s Whisky Live visitor breakdown further confirms that whisky is fast becoming the tipple of choice amongst South Africans, and that the profile of whisky drinker is changing to include more women, and younger, upwardly mobile adults.
Expect a range of whiskies – from single malt Scotch to Blends, Bourbon to Irish, American to Taiwanese – presented by knowledgeable, passionate Whisky experts.
With 73% of the total visitors aged below 45, this reinforces that whisky is on its way to being an affordable luxury that is more approachable and suits the lifestyle of many younger South Africans.
In order to appeal to this ever changing and dynamic market, exciting innovations designed to take both whisky connoisseurs and novices alike on an unforgettable journey through the allure, origins, flavours and history of whisky will be introduced this year.
When: Thursday 12 April – Saturday 14 April 2018 at 6 pm
Where: The Lookout, Granger Bay Boulevard, V&A Waterfront
Book your Cape Town accommodation now!!!
Contact us for a Special Package including festival tickets, transportation and accommodation.
Tel: +27 (0) 21 794 1619
No persons under the age of 18. Drink Responsibly. Don't drink and drive.