MSC Experience

msc experience page

MSC BELIEVE THAT LIFE SHOULD BE MEASURED IN MOMENTS, AND THOSE MOMENTS SHOULD BE SAVOURED

MSC Cruises’ new brand positioning focuses on the Mediterranean way of life. A key part of this is our belief that life should be measured in moments, and that each moment should be savoured.
 
This is reflected in a completely new pricing structure, where fare categories are differentiated not just in terms of accommodation but also in terms of onboard experiences.
 
By identifying the kind of cruise experience each of your customers is looking for and guiding them to choose the corresponding fare category, you can achieve not only customer satisfaction but also increased sales revenue.
 
To facilitate the sales process, we have introduced:
  • a simpler price chart with fewer price categories

  • more levers to persuade customers to trade up to higher fares
  • (not just a better cabin or deck, but also additional services and increased flexibility)

  • greater coherence between the fare paid and the product purchased (more expensive categories mean superior accommodation and more services included)

The new way to offer great value for money.

MSC Cruises want you to feel like you are getting the absolute best from your dream holiday.

For this reason MSC Cruises have made a few changes to the way they price the cabins beginning with the introduction of 5 amazing ‘Experiences’.

These 5 different ‘Experiences’ all have something very unique to offer, so whether you are a first time cruiser wanting to experience life on board, or whether you want to enjoy the life of luxury with an MSC Yacht Club Experience, we have the ‘Experience’ to suit you. 

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Designed to ensure a pleasant stay on board

‘Bella’ fares are the great-value way to enjoy the comforts of life on board an elegant, modern cruise ship. Relax in a well equipped cabin and savour the wide variety of superb specialities on board, with the chance to request your preferred dinner sitting. What’s more, you can spoil yourself with the delights of a gourmet buffet that’s open 20 hours a day.

Enjoy Broadway style entertainment and a packed program of daily activities organised by our multilingual team of friendly personnel. Experience a dream cruise as you discover exciting new destinations.

Take advantage of the pool, cutting-edge panoramic gym  and open-air sports facilities to stay in shape. Make use of the freedom to change your booking details if necessary. And earn MSC Voyagers Club points, so you can enjoy even more benefits on your next cruise!

Proposition:

Available with the following accommodation types:

Balcony, Ocean View and Inside cabins

Wide variety of superb, freshly prepared cuisine

  • Choice of dinner sitting (subject to availability)
  • Gourmet buffet open 20 hours a day
  • Broadway-style theatre shows
  • Swimming pool, scenic gym and open-air sports facilities
  • Packed programme of daily activities
  • Free access to 5 different clubs for kids and teenagers
  • Turndown service to prepare your bed each night
  • MSC Voyagers Club points to earn discounts on your next cruise and
  • other benefits

Target:

  • young people and other “no frills” customers
  • people who see a cruise primarily as a voyage of discovery

Insight:

With BELLA fares, your customer can spend each day exploring a new destination with the Masters of the sea. Between ports of call, they can enjoy the comfort and service of an elegant, modern cruise ship. Superb value for money.

What’s included:

  • Well-equipped cabin
  • Wide variety of superb specialties on board, with the chance to request your preferred dinner sitting
  • Buffet open 20 hours a day
  • Broadway-style entertainment and a packed program of daily activities
  • Access to the pool, cutting-edge panoramic gym and open-air sports facilities
  • Preference of cabin (subject to availability)
  • Choice of dinner sitting (subject to availability)
  • Earn MSC Club points, to enjoy even more benefits on the next cruise

Additional benefits at a charge:

  • Breakfast in cabin
  • 24-hour room service
  • Access to private sun deck
  • Special events for kids

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Designed for even greater comfort and flexibilty

Our ‘Fantastica’ fares offer all the benefits of ‘Bella’ plus a variety of extra privileges. Choose from prestigious cabins (including SuperFamily cabins with connecting doors where available) located on the upper decks, with rapid access to lifts and lounges.

Enjoy 24-hour-a-day room service with free delivery and priority choice of dining times in our gourmet restaurants.

Have fun with dedicated activities for children, like foreign language games and Master Chef cooking sessions with our staff. And earn MSC Voyagers Club points to take advantage of discounts on your next cruise and a variety of other benefits.

Proposition:

Available with the following accommodation types:

Suite, Balcony, SuperFamily, Ocean View, Inside cabins

Our “Fantastica” Experience offers all the benefits of the “Bella”

Experience plus a range of extra privileges:

  • Cabins on the upper decks and in the most desirable areas of the ship
  • Freedom to change booking details such as dates and guest names
  • Priority choice of dinner sitting
  • Room service 24 hours a day
  • Connecting SuperFamily Cabins, if available
  • Dedicated educational and recreational activities for children such
  • as Doremi Chef cookery courses with MSC Cruises staff
  • MSC Voyagers Club points to earn discounts on your next cruise and
  • other benefits
  • Extra benefit: “Fantastica” Experience guests staying in Balcony cabins
  • and Suites of the renewed MSC Opera, MSC Lirica, MSC Sinfonia,
  • MSC Armonia can have dinner in

Target:

  • families and other customers whose main objective is to relax and unwind
  • customers who value comfort and tend to book in advance
Insight:

FANTASTICA offers a superior level of comfort and service in premium accommodation.

W
hat’s included:

All the benefits of BELLA plus
  • Opportunity to choose among the best cabins available (including SuperFamily cabins where available) located on the upper decks, with rapid access to lifts and lounges
  • Free breakfast in cabin
  • 24-hour room service
  • Priority in choice of dinner sitting
  • 50% discount on fitness classes (e.g. yoga) and Personal Trainer (subject to availability)
  • Special events for kids
  • Earn MSC Club points, to enjoy even more benefits on the next cruise
Additional benefits at a charge:
  • Access to private sun deck

msc wellness

WELLNESS Experience powered by TechnoGym 

Designed to give you wellness at its best    

Treat your body and soul to a unique wellness experience on an MSC cruise dedicated to health and fitness. In addition to all the benefits of our “Fantastica” fares, the Wellness Experience powered by Technogym offers a variety of exclusive features including privileged access to dedicated, modern fitness equipment and amenities, a one-to-one health check-up with the MSC doctor° and one-to-one Inbody analyser test with your personal Technogym-trained Master trainer°, not forgetting a selection of fresh, healthy food and drink options. You can enjoy the Classic dining style with priority choice of dinner sitting.

Enjoy also a apersonalised fitness program in various indoor and outdoor locations, supported by the Technogym Platform & Wellness Experience App° and take advantage of our exclusive shore activities° dedicated to the care of your body. And finally, we’ve even included a laundry service for your gym gear°, for a totally stress-free cruise.

Proposition:

Available with the following accommodation types:

Balcony, Ocean View, Inside cabins

Our “Wellness” Experience offers all the benefits of the “Fantastica”

Experience plus a range of extra privileges:

  • Cabins on the upper decks and in the most desirable areas of the ship
  • Wellness welcome kit in cabin (T-shirt + shorts + sports towel +
  • fitness bracelet)
  • One-to-one health check-up with the MSC doctor
  • One-to-one Inbody analyser test with your personal Technogymtrained
  • Master trainer
  • Exclusive wellness shore activities (number of selected shore
  • activities included depends on the length of the cruise and details of
  • the selected activities may vary)
  • Free water in bars, restaurants, buffet and cabin
  • One sports drink per day in cabin minibar
  • Laundry service for gym gear
  • Internet access to the Technogym App
  • 1 group picture with all guests with Wellness Experience
  • MSC Voyagers Club points to earn discounts on your next cruise and
  • other benefits
Available only for Adults

The availability depends on ship configuration

Shaped to give you wellness at its best

Treat your body and soul to a unique wellness experience on an MSC cruise dedicated to health and fitness. In addition to all the features of "Bella" and "Fantastica", our "Wellness" fares offer a variety of extra privileges.
Balcony Cabins, Ocean View and Inside

COMFORT
  • Welcome kit in the cabin
SPORT & ACTIVITIES
  • Exclusive wellness shore activities (number of selected shore activities included depends on the length of the cruise and details of the selected activities may vary)
  • Personalised wellness programme in various indoor and outdoor locations
FOOD & WINE BENEFITS
  • 1 sport drink per day in the cabin minibar
  • Free water in bars, restaurants, buffet and cabin
  • Selection of fresh, healthy food and drink options available in restaurants and buffet
OTHER PRIVILEGES
  • Health check-up with the MSC doctor
  • Inbody analyser test with your personal Technogym-trained Master trainer
  • Laundry service for your gym gear
  • Internet access to the Technogym App
  • 1 group picture with all guests with Wellness Experience

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Designed to offer reinvigorating, all-inclusive comfort.

Put wellbeing, pampering and peace of mind at the heart of your cruise.

In addition to all the features of ‘Bella’ and ‘Fantastica’, our ‘Aurea’ fares offer a series of relaxing benefits for body and soul. Embark smoothly with priority boarding then relax in an elegant cabin where you’ll find a set of free wellbeing products as well as a complimentary bathrobe and slippers. Dine at the time of your choice in a reserved area of the restaurant, enjoying 24-hour unlimited drinks.

Bask in the exclusivity of a private sun deck. Best of all, take advantage of a fantastic Spa package including a spa welcome cocktail, one massage of your choice from the spa menu, tanning shower, private wellness consultation and unrestricted use of the Thermal Area throughout your cruise (available only for adults). Set sail for pure relaxation. 

Proposition:

Available with the following accommodation types:

Suite and Balcony cabins

Our “Aurea” Experience offers all the benefits of the “Fantastica”

Experience plus a range of extra privileges:

  • Superior sea view cabins on the upper decks
  • All-inclusive unlimited drinks*
  • Dinner in a reserved area of the restaurant with time-flexible
  • My Choice Dining
  • Priority boarding
  • Spa package including a Vitamin Bar cocktail, relaxing massage,
  • tanning booth, private wellness consultation and free access to the
  • Thermal Area throughout your cruise (available to adults only)
  • Welcome set of wellbeing products in your cabin
  • Access to the private solarium
  • MSC Voyagers Club points to earn discounts on your next cruise and
  • other benefits
* The drinks package included may be either all-inclusive restaurant & bar drinks package or all-inclusive classic drinks package, depending on the cruise destination.

Target:

  • people oriented towards the current wellbeing trend
  • customers seeking relaxation, pampering and peace of mind
Insight:

AUREA fares offer your customers an all-inclusive cruise in premium accommodation, with a healthy dose of pampering. As well as privileged access to the onboard spa, they will enjoy a series of relaxing benefits for body and soul.

W
hat’s included:
  • Unlimited free drinks at every meal (Cheers! Package)
  • Complimentary spa package for each person including:
Access to Thermal Area for entire cruise
Balinese massage
Solarium
Welcome cocktail
  • Prestigious cabin with complimentary wellbeing products, bathrobe and slippers
  • Exclusive complimentary access to the exclusive sun deck (available only for adult)
  • Priority boarding & luggage (only on embarkation day)
  • Free time dining in a dedicated area of the restaurant
  • Earn MSC Club points, to enjoy even more benefits on the next cruise
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An exclusive haven of refinement

Discover a ship within a ship. A place where you can savour exclusivity and privacy in a world of choice. Where you can indulge in the luxury of a private club, while enjoying access to the myriad recreation and entertainment possibilities that the rest of the ship affords.

The MSC Yacht Club is for customers who demand the highest standards of privacy, luxury and personal service, but also want the industry-leading variety of wellness, sport and leisure facilities, children’s and adults’ entertainment, shops, restaurants, bars, music and dance venues of MSC Cruises’ Fantasia Class flagships.

Welcome to the MSC Yacht Club, a cruise experience like no other.

A Unique Cruise Concept

MSC Yacht Club is an exclusive ship-within-a-ship offering a luxury private club ambience on the upper foredecks with the finest views.
  • Private Entrance
  • Classic Butler Service offering the highest standards of personal care
  • Concierge Reception providing 24/7 service
  • Private venues and elegant amenities
  • Gourmet dining
  • Superior suite accommodation 
  • A complete all-inclusive experience 
  • Privileged access to the industry-leading amenities, entertainment and services of MSC Cruise’s flagship Fantasia Class
Every aspect of MSC Yacht Club, from the gourmet dining to the shore excursions offers bespoke flexibility for an experience that can be tailored to every guest’s tastes and moods.

This makes it the perfect recommendation for those who want to celebrate a special occasion in style - from a honeymoon to a special anniversary, birthday, graduation, job promotion or retirement. 

Achieving amongst the highest satisfaction levels in the industry, MSC Yacht Club assures Travel Agents of high rates of return and outstanding customer loyalty.

Private Venues

Exclusive Private Venues
  • Private Foyer with Swarovski crystal spiral staircase
  • Elegant Top Sail Lounge spanning the width of the ship and offering breathtaking views over the prow
  • Panoramic Private Restaurant: Le Muse on MSC Divina, L'Étoile on MSC Fantasia, L'Olivo on MSC Splendida and La Palmeraie on MSC Preziosa
  • Dedicated top-of-ship Leisure Deck complex with:

- The One Pool
- Whirlpool baths
- Premium sun loungers
- Private niche areas
- Solarium
- The One Bar providing poolside drinks, refreshments and lunchtime buffet dining.

Concierge Reception

The Concierge Reception is open 24 hours per day, staffed by fully-trained professionals to provide the highest standards of personal service and assistance with:

  • Priority reservations for special services on board
  • Arrangement of all shore services, including bookings and information on local attractions and priority reservations for tours and private excursions ashore
  • Reservations for MSC Aurea Spa wellness, beauty and massage treatments
  • Reservations for speciality restaurants
  • Private out-of-hours shopping on board, accompanied by butler
  • Free use of laptops on request
MSC Aurea Spa

MSC Yacht Club significantly enhances the much-awarded experience of our MSC Aurea Spa wellness centres. 
  • In-cabin massage treatments: Balinese massages, reflexology, cranial and four-handed massages in privacy of own suite
  • Private lift access direct to MSC Aurea Spa
  • Dedicated MSC Aurea Spa treatment rooms for MSC Yacht Club guests
  • MSC Yacht Club guests entitled to complimentary thermal suite of sauna and Turkish bath for two
  • Butler can assist with priority reservations for complete range of exclusive wellness, beauty and massage treatments
Classic Butler Service

Each luxurious suite is assigned its own butlers, dedicated exclusively to MSC Yacht Club guests 24 hours per day, who provide the following services with attentive discretion and classic professionalism:
  • Meet & Greet in Terminal
  • Priority Check-In and Check-Out
  • Unpacking and packing of suitcases on request
  • Personal shoe care on request
  • English Afternoon Tea served daily
  • Same-day laundry collection and delivery on request
  • International newspaper of choice delivered daily to room

Gourmet Dining

Fine dining is a celebrated facet of the MSC Cruises' Mediterranean Lifestyle praised by international experts including the Berlitz Cruise Guide. MSC Yacht Club takes this to the highest levels.

  • Extensive choice of Italian and international gourmet specialities from different constantly-changing menus in The One Bar, Top Sail Lounge and MSC Yacht Club’s own exclusive private restaurant
  • Exclusive Panoramic Private Restaurant: Le Muse on MSC Divina, L'Étoile on MSC Fantasia, L'Olivo on MSC Splendida and La Palmeraie on MSC Preziosa
  • Superior table linen and fine German porcelain exclusive to MSC Yacht Club
  • Additional “Deliciously Healthy” menus of balanced recipes combining healthy natural ingredients
  • Open dining times 
  • Table bookings if required through butler
  • Freedom to create social occasions dining with other Yacht Club guests and from all MSC Yacht Club venues in Complimentary beverage service
  • in-suite minibar
Exclusive Shopping

MSC Yacht Club guests enjoy privileged shopping opportunities in the boutique designer shops and Duty Free on board, with:
  • Private out-of-hours shopping accompanied by butler
  • Delivery of purchases to suite
  • Presentations of exclusive jewellery in the comfort and privacy of own suite
  • Extensive Tax & Duty Free shopping: 

- Jewellery and personal accessories
- Perfumes, cosmetics and beauty products
- Fashion wear for men, women and children
- Sunglasses, watches and fashion jewellery
- Tobacco products, fine wines and spirits, sweets and snacks
- MSC Logo clothes, personal accessories, gifts and toys

  • Premier brands including: 

Effy, New York, Diesel, Guess, Ray Ban, Tommy Hilfiger, Moschino,Polo Ralph Lauren, Lacoste, Tissot, Swarovski, Mont Blanc and many more!

Extraordinary excursions

The elite service of MSC Yacht Club extends to the varied and flexible excursion options provided in every port of call, organised through the Concierge Reception with the assistance of the guest’s butler as required:
  • Tailor-made shore excursions in private car or minibus, with own driver or private multilingual guide, planned with assistance of Concierge, Butler and comprehensive printed information
  • Exclusive shopping ashore with personal guide
  • Personal photographer available to accompany guests discreetly on all excursions upon request
  • Priority reservations for scheduled tours and excursions ashore