Main area of focus in Caring for the Destination:  

This tour is designed around the upliftment of the local areas that are visited. Guides are sourced locally from the townships and are trained and empowered to be not just township guides, but with a view to serving in the greater hospitality industry. This tour also helps the locals who are living within the townships of Cape Town as they also benefit from the proceeds paid by guests on the tour.

Detailed description of the Caring for the Destination Initiative: 

The tour operator is committed to the ongoing upliftment, development and empowerment of people and communities in poorer and rural areas of South Africa. Through empowering people we stand the best chance of putting them in charge of their own destinies. We are as they say, teaching people to fish rather than feeding them for a day.